Tinder will allow users to add videos to their profiles.
Tinder on Tuesday ad a list of new features coming to Match Group’s largest dating app, including the ability to add videos to profiles. It shows how the online dating industry is poised to change after the coronavirus pandemic.
Currently, Tinder users can only add a certain number of still images to their profile. The video option will allow them to swap a video for a photo, to add a live look.
Dating apps, like Bumble and Match’s Hinge, have been able to turn to video functionality as the Covid-19 pandemic has kept millions of users at home and fueled growth. Instead of returning only to in-person appointments, users choose to continue digital dates as pandemic restrictions are lifted. It helped them become more comfortable with adding audio and video elements to what was originally a picture-only experience. And dating companies are taking note.
“It’s a little less of a transactional environment now, where people want to get to know people better virtually before agreeing to meet online,” Tinder CEO Jim Lanzone said of post-Covid dating on CNBC’s “TechCheck”. “It really creates a situation where Tinder is that iconic brand, but could really become more of a platform and offer experiences and all kinds of other ways for people to get to know each other.”
Video profiles in Tinder
Tinder said the ability to add videos is the first step in its video roadmap.
Match closed last week its $ 1.73 billion acquisition of Hyperconnect, a social discovery and video technology company, which will take Match further in social and video. Match Executive Gary Swidler told Evercore’s inaugural ISI TMT conference earlier this month that the acquisition was important to the future development of its suite of products.
“We believe Tinder can do more with its large user base than just swipe, match and chat,” Swidler said.
Tinder will also launch a new social feature on Tuesday called “Hot Takes,” which allows users to chat with someone before they match and have the feeling of speed dating. Later this summer, it will add an Explore section inside the app that will allow users to discover matches by interests, activity or type of content.