The new Christian dating app, Salt, tackles relationship challenges and aims to become the most popular way for Christians to meet, date, and get married.
Johannesburg – Online dating has increased dramatically over the past 10 years and more over the past 18 months due to the challenges of Covid-19.
Now, a new Christian dating app, Salt, is tackling relationship challenges and aims to become the most popular way for Christians to meet, date, and get married.
The application already has 10,000 South Africans registered to meet their heavenly matches. Salt launched in the UK in 2018, where it became the top rated and most downloaded Christian dating app, for Christians of all ages.
Founder Paul Rider said the stigma on online dating has largely disappeared and online dating has become the new normal and the pandemic has only accelerated that process.
“Online dating has traditionally been seen as a less romantic way to meet people or for people who can’t meet someone ‘in real life’. But with the growth of mobile phones and the increase in app usage, data shows that 40% of people now meet online. Traditional encounters can be difficult and under pressure for Christians and it is a challenge to meet Christians beyond your own religious community, ”he said.
Rider added that many churches have limited participation in services or have moved online and interaction has become even more difficult. Salt was successfully launched in Germany and Australia earlier this year and he is particularly excited to launch the app in South Africa.
“Being born and raised in South Africa, this was always going to be a priority market for me. We believe that Salt has a great opportunity to help Christians in South Africa meet, mate, build relationships and get married.
Rider met his wife through online dating and saw the need for an improved app that catered for people of faith.
“Working for a mobile apps company around the time I met my wife online, I could see mobile usage increasing at a very rapid rate, but I felt there were a number of problems with the dating solutions that existed for Christians. Many seemed very outdated, old-fashioned, and just not relevant. The products were not initially mobile and the prices tended to be very expensive. We were hoping that Salt could change a lot of things and really make a difference for Christians around the world, ”he said.
The app is free to download, create a profile, meet people, correspond and chat, with the option to upgrade to Premium for additional features. User security and privacy is paramount, as individuals can only receive messages from people with whom they have chosen to correspond.
“I think for anyone who has any faith, whether Christian or otherwise, it forms the foundation of your life, the way you make decisions and your approach to everything. So if you are able to find someone who shares the same foundations and perspectives, you are in a much better position to build and develop a long-term relationship. And that’s what Salt is passionate about. “
On why only Christians, Rider said, “Niche apps have been proven to work and are effective for their targeted demographic. Christians generally want to meet other Christians and we have had worldwide success for apps like J-Swipe (Jewish dating app) and Muzmatch (Muslim dating app), so we are excited about the role Salt can play for them. Christians.
Here are some quotes from couples who have used the app, logged in and got married:
“Our names are Mike and Sally. We met on Salt and two years and two days later we got married. Thank you Salt for our happiness forever. We are eternally grateful to Salt for creating a dating platform for Christian men and women. And of course, we thank God our creator who gave you the desire, the skills and the team to create and maintain Salt. Without him, none of this would have happened. “
“Isabel and I got married on the weekend, we couldn’t be more grateful to Salt.” Tom and Isabelle
“We are both very grateful for the dedication, time and effort that went into it and for how daddy God has used it in our story.” Jasmine and Pierre
“I joined Salt last year, having never tried a dating app, and had my first date. We had exchanged messages a few days before, but I was skeptical about dating. on the internet and I really didn’t think it would work. I never believed a year later that I would be married to him or that I could be this happy. God used the Salt app to bring more joy to this family than you can imagine. I cannot thank you enough. God bless you “. Abigail.
The app is available on Android and iOS. For more information, visit www.be-salt.com
The Saturday Star