GameStop decided to meet the players where they live today, by opening a new Discord server where thousands of people gather under the rewarding banner of a video game retailer. The community launched without a filter, as evidenced by a torrent from the n-word flood chat on Tuesday night. The moment I first glanced at the server, several hours after launch, was precisely when a particular user successfully terminated any conversation with endless spam from “CLITTYS”.
I refreshed myself throughout Tuesday night and the events on GameStop’s Discord remain somewhat hectic. The cat has improved enough to have an occasional consistent thought or vague conversation, they’re just peppered with explosions of cocks and poo. Given media attention revolving around the unruly state of the GameStop server earlier on Tuesday, it seems possible that someone at GameStop headquarters would know that a ruckus unfolded under the company’s name. So hopefully it’s only a matter of time before the moderators get everything in order. While you might think that a video game company would know about the concept of trolls, unfortunately things like this happen all the time.
But let me ask you something. What exactly would a person want from a GameStop Discord server? The value proposition for GameStop is obvious; a Discord channel could be a great way to share promotions and products of interest, perhaps tempting someone to make a purchase. And of course, Discord has channels the company uses to share branded content, like YouTube videos. For users, the call is less straightforward.
Would you go to a GameStop server to find a gaming partner when there are Discords dedicated to specific popular games? Probably not, right?
But maybe you are looking for a place to talk about video games? Strange, but plausible choice. GameStop announced all while suggesting that this could be a place to connect with other obsessed gamers. But if GameStop really intends to give users a place to talk about games, and by extension places that sell video games, then it has to host people who strategize on how best to save money. money at GameStop’s expense. Or worse, complaining about GameStop and its trading practices for trading games. I have observed both in equal measure.
Read more: GameStop just made $ 1.1 billion selling its stock of memes
“GameStop is literally the worst place to go to buy video game stuff,” noted a Discord resident. Likely, anyone looking to save money will choose to frequent places [like] CheapAssGamer or Wario64 on GameStop itself. So if you’re not there for the deals and you’re not there for the games, why are you here?
For some, it was obviously boredom. Nothing about being on a GameStop server sounds particularly cool or appealing, but during a pandemic, anything is welcome as a distraction.
But the most prevalent type of GameStop Discord user I observed on Tuesday night were memesters. It is usually difficult to take a triggering cat’s pulse, but the appearance continues and the wide variety of Among us the twerking emoticons as well as the constant stream of rocket emojis spoke for itself. Ironically or seriously, GameStop’s Discord server seems to be the place where people repeatedly go typing “stonks” to each other with the confidence that others will find it funny for the millionth time. It is the community born in the wake of the $ GME explosion, and these rebellious souls finally have an official place to gather that is not r / wallstreetbets and its many ramifications.
By midnight, much of the chat had started discussing whether or not the new Discord needed a dedicated stock channel. Some were in favor of the idea, because, as one Discord resident noted, memes tormented the cat. “It’s a losing battle on all sides to stop the gossip completely, but containing it at the channel level is a good thing,” they wrote.
Others were skeptical, obviously wanting to distance themselves from people who told a ragged joke. “Stonk talk 24/7 might not be healthy for the brand,” wrote another. As of this writing, GameStop has not created an action channel. Nevertheless, the players persist.