Meta Platforms Inc., the parent company of WhatsApp, today announced a global partnership with customer relationship management (CRM) software provider Salesforce to enable its customers to answer customer questions, run marketing and selling through WhatsApp business messages.
WhatsApp in a blog post published on Tuesday said: “Earlier this year, we opened the WhatsApp business platform to all businesses around the world to help them get started on WhatsApp in minutes – deepening customer relationships. , driving sales and providing support. in an effective and delicious way.
The partnership will also allow global Salesforce customers to use the WhatsApp Cloud API. WhatsApp Cloud API is a service from Meta that allows businesses to send and receive messages using the cloud-hosted version of its WhatsApp Business API.
Cloud API hosted on Meta Services also allows WhatsApp Business users to implement WhatsApp Business API without the cost of hosting on their own servers.
The messaging app added that the partnership with Salesforce, the world’s largest CRM platform, will lead to many more companies using its service to connect with their customers. “Earlier this year, we opened the WhatsApp Business Platform to businesses around the world to help them get started on WhatsApp in minutes – deepening customer relationships, driving sales and providing support. efficiently and pleasantly,” the company said.
The announcement comes days after Reliance JioMart teamed up with Meta to sell groceries on WhatsApp chat.
Mark Zukerberg, CEO of Meta Platforms, said, “We’re partnering with Salesforce so that every business using their platform can use WhatsApp business messages to answer customer questions, conduct marketing campaigns and sell directly through cat. More and more people prefer to communicate with companies by SMS. That’s why we launched our Cloud API earlier this year and are now partnering with Salesforce. »