Match Me: New Matchmaking App Launches Just In Time For Tu Be’Av

After more than a year of social distancing due to the coronavirus pandemic, parents, grandparents, siblings, friends and yentas will be able to use a new app from Masa Israel Journey and Mama Knows Best to find a bashert (soul mate) for their single loved ones just in time for Tu Be’Av, the Jewish day of love.

During the pandemic, the number of monthly active users on dating sites increased by 12.6% as people were unable to meet in person. The new app hopes to help relieve stress for singles as they re-enter the world of in-person dating.

The app works by asking matchmakers to create profiles for themselves and for the singles they’re trying to create. Matchmakers upload photos, values ​​and the best features of the single. If the matchmaker sees a good match, they can express their approval with the “yes” button (the app version of the traditional Like button).

Matchmakers can also use the app to network with other matchmakers with a built-in chat feature. Matchmakers can also share a single person’s profile with other matchmakers.

The app allows matchmakers to filter options based on singles’ choices based on a number of tags and features. The questions are meant to be meaningful, yet fun, with ways to get to know each other, including personality traits, values, and even a willingness to move.

Mama Knows Best is unique because it adds life experience and matchmaker wisdom to the mix for finding singles a good catch (True? Of course true!).

“One of the motivations that most inspires young Jewish adults to embark on the Masa experience is the potential to find a life partner,” said Ruth Alfandary, executive director of global marketing and sales at Masa. “We are delighted with this new partnership with Mama Knows Best, to better help our Masa Fellows and alumni find what they are looking for. “

“Mama Knows Best is inspired by the mothers, sisters, grandmothers and many more that I have seen and helped try to find love for their singles. I wanted to create a digital community to support matchmakers in a new and relevant way. Masa Israel Journey is the ideal organization to partner with because we have similar values, ”said Orly Malka Lubash, Founder of Mama Knows Best. “Masa has built a wonderful community, and their Fellows continue to engage and support each other. Our goal for the Mama Knows Best Twinning Village is to create a similar open, supportive and sustainable community. “

The beta version of the app will be released for free in the US on iPhone and Android on Thursday, a day before Tu Be’Av. The app plans to eventually expand to Israel and include a Hebrew option.

Tu Be’Av is one of the happiest days on the Hebrew calendar, with a number of positive events occurring in Jewish history, including the end of the punishment of Jews in the wilderness after the sin of the spies and the Romans’ approval to bury the bodies of those killed in the Bar-Kochba uprising long after the uprising.

In Tu Be’Av, according to the Talmud, the women of Jerusalem would go dancing in the vineyards, looking for a suitor. This practice gave birth to its association with a kind of Jewish day of love.

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