Google TV was first introduced in October 2020 as a new smart TV software interface from Google. While it’s still Android TV below the surface, Google TV is more closely following the content-centric approach of Amazon Fire TV and other platforms, sometimes mistakenly. We now have a better idea of what might be coming to Google TV soon, thanks to a new interview.
Protocol posted an interview (via The edge) with Google TV’s Director of Product Management, Rob Caruso, who mentions some of the areas Google is focusing on with Google TV. The company hopes to work with more content providers on universal search and system-level content recommendations, like what’s already available with YouTube, Google TV (the movie/TV library, not the OS) , Hulu, HBO and other platforms. — Netflix is the biggest hurdle right now.
Google is also experimenting with fitness features, presumably mirroring the Apple Fitness+ service and its cross-device integration, as well as “better integration of smart home controls.” Video communication is another focus for Google, as Caruso mentioned that he would like to see Zoom available on Google TV/Android TV. There are no firm details or release deadlines for these, at least publicly.
Caruso also revealed some interesting details about Google’s growing popularity in smart TVs. Google now has 250 device partners worldwide using Android TV and Google TV, including 170 carrier partners. Of the top 10 smart TV manufacturers in the world, seven produce devices based on Android TV or Google TV. Some recent examples include the Realme TV Stick, TCL 5-Series and 6-Series TVs (which were later pulled from shelves due to software issues), and various Sony Bravia models. However, the push to Google TV isn’t appealing to everyone – more third-party launchers are popping up that remove content recommendations and ads, and TiVo said last year it planned to move away entirely. of Android TV.