Exactly how beauty influencers make money.


From there, it snowballed. I found other opportunities that came my way and it didn’t take me long to rediscover my love of writing.

Eventually, after a lot of umm-ing and ahhing, I took the leap.

Last year I changed my Instagram to my real name (so people could know who was posting), quit my job and started focusing 100% on growing my Brand.

As for what I studied, I have a bachelor’s degree in English and political economy and a master’s degree in journalism.

5. What was the coolest opportunity you were given?

There are so many that come to mind. From working with some of my dream brands to being invited to write, I’m constantly amazed at how much being online has given me the chance to do things I never dreamed of.

If I had to pick just one, a serious “pinch” moment was when the producers of Nova approached me with the idea of ​​a podcast – I’ve wanted to start one since the pandemic began.

And There you go. A quick overview of what it’s like to be a content creator!

To be honest, it’s still surreal what I call my life, the opportunities are endless, but like any job, there’s the not-so-glamorous side.

In reality, the business side of things is chasing after bills, responding to DMs, creating innovative content, last-minute briefs, tight deadlines, contract negotiations, and the unexpected anxiety that comes with vulnerability. and sharing your life online.

In my time as an influencer, content creator, online persona – whatever you call it – there are a few things I’ve learned:

  1. Your mental health can be easily affected by online trolls and should be prioritized.

  1. It really IS a full-time job that doesn’t offer vacation time, because if you stop posting for months at a time, you might start to lose connection with your audience.

  1. Creativity isn’t like beer on tap – you can’t turn it on and off whenever you want. It comes in bursts and often at times you wouldn’t expect. There were more than once when I had my best ideas at 1am and felt flat for days at a time. You just have to ride the non nine to five wave.

  1. He can be quite lonely sometimes. Yes, there are events where you can interact, but when events are paused, it’s basically you, your camera, or your phone, WFH every… day.

  1. The connection you can forge with the people who support your content is mind-blowing. Talking to people in my DMs brings me so much joy and it’s brought me some great IRL friendships.

Ultimately, I wanted to write this primarily because – even though social media has been around for a while, there’s still a stigma attached to being called an “influencer”. Although our work is fun and has its benefits, there are aspects that no one sees or talks about.

That being said, I’m so grateful to be able to call this my job. They always say if you love what you do you won’t work a day in your life and that’s how I feel about being a ‘skinfluencer’.

The freedom and flexibility to shape my life, the people I met and the experiences I had the chance to have made me happier than ever.

Do you have any other beauty influencer questions you want answered? Share them in the comments section below.

Featured Image: Instagram; @alishabhojwani

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